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Saturday, July 14 • 6:30pm - 7:30pm
AFI's Behind the Plastic: Action Figure Insider Live 2012

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Once a year, fans are able to get the inside scoop on the action figure lines that they love and get answers straight from the people who make them. Industry leaders from every corner of the toy world, from companies large and small will discuss the state of the hobby and answer your burning questions. They'll talk about the difference between being the licensor vs. the licensee, the Kickstarter phenomenon of funding toys before they go into production, how to keep up with the editorial side of a property, tips on how to break into the toy industry, and much more. They might even give away a toy or two in the process. Moderator Daniel "Julius Marx" Pickett from ActionFigureInsider.com is joined by Jesse Falcon (director of merchandising for Disney/Marvel brands), Jim Fletcher (design director-creative services, DC Entertainment), Jason Lenzi (CEO, Bif Bang Pow), Jerry Macaluso (president, Pop Culture Shock Collectibles), Scott Neitlich (marketing manager, Mattel), Brian Stevenson (co-owner/designer, SpyMonkey Creations), Chuck Terceira (director, Diamond Select Toys and Collectibles), Jeff Trojan (VP, Marketing Playmates Toys), and David Vonner (director of product design, Kasual Friday).

Saturday July 14, 2012 6:30pm - 7:30pm PDT
Room 8

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